Online Reputation: What key features or capabilities should your ORM tool have?
An effective Online Response Management - ORM Tool is crucial for businesses to manage and safeguard their brand’s image in the digital space. Here are some key features and capabilities that a robust ORM tool should possess: 1. Comprehensive Monitoring The ORM tool should have the capability to monitor mentions across a variety of platforms, including social media, news sites, blogs, forums, and review platforms. This broad-spectrum coverage ensures that no conversation, whether positive or negative, goes unnoticed. Real-time tracking is essential so that businesses can quickly respond to potential crises or negative feedback before it escalates. 2. Sentiment Analysis A key feature is sentiment analysis, which evaluates whether the mentions are positive, negative, or neutral. This capability allows businesses to understand the overall tone of conversations about their brand and gauge customer satisfaction or discontent. QuickMetrix, for example, provides a comprehensive sentiment